2017 | Integrated Smart Drone Design | RGB

Design & new product development of smart drone for emergency, policing and fire control contexts. In collaboration with industry partners

2017 | AR + CAD | UNIST UMI

This seed project, in collaboration with School of Elecrical & Computer Engineering UNIST, explores the interface between CAD (computer aided design) and AR (arugmented reality), providing a conceptual solution in support of new product development.

2015-2017 | Toybox | from utility to delight



















This social design project leverages theory on innovation-in-use and transformational design to provide creative play and learning opportunties for the world's poorest children in the most disadvantaged contexts.

Through its innovative interlocking puzzle-piece design, Toybox provides creative building & play opportunities 

2016 Plant Diary | IoT product design



















2016-2017 Urban mobility transportation system | Mando








2016-2017 Product (re)Design | Boksoondoga

















2015-2016 | Comparative study between Korean and British educational institutions | UNIST-UMI






2014 | Smart Toy User Experience Design | KIST


2014 2016 | Co-Design Ideation: sketching as leverage for effective collaboration | NRF










2014-2020 | Creative Design Engineering graduate programme | KIDP, KIAT






2012-2013 | Designerly Ways of Knowing in Response to Ill-defined Problems and Situations of Uncertainty | NRF













2013 | Zero Energy System Research Group



2012-2013 | Designerly tool use: Implications for designerly ways of thinking | UNIST








2012 | Black-box design & development


2009- 2012 | Use of design tools in industrial design practice | Kingston University London

Originating from Prof. Self's Product Design II course, the Plant Diary project is an ongoing collaboration between the dpr.lab and Prof. Young-Woo Park's IPD lab, UNIST.

Plant Diary’s smart, IoT (Internet of Things) technology manages the health of potted plants through design-driven form and material selections. The metaphoric design of Plant Diary’s Sensors reference its purpose, while the concrete material choices of the base-charger and solar panel housing express a more natural product personality.

For more on Plant Diary | Prof. Self's Product Design II course | Spark Design Award |

The design and development of a modular E-bike Concept for Mandofootloose in collaboration with Disegno T9 lab at UNIST.

The CDE thesis project, in partnership with Boksoondoga, a producer of Korean traditional rice wines, adds value through a combination of sensoitivity to brand identity and engineering knowledge.

We keeping with the company's desire for increased product range we provided a product addition targeted at individual consumption habbits. We further addressed isues of excessive overspill on opening with a patented stop-ridge bottle top.

More on Product (re)Design of Boksoondoga | ksds invitational international exhibition, Seoul | special prize ksds invitational | design exhibitions | thesis report newsis | ksilbo | news1 |

In collaboration with Loughborough Design School, UK, this UMI UNIST funded project explored the opportunities of and challenges for interdisciplinary design education at undergraduate level.

The KIST (Korean Institute of Science & Technology) sponsored project explored conceptual opportunities for the next generation of smart toy. In collaboration with ixlab, UNIST.

Project to explore how design representation through sketches, drawings and illustrations of various levels of detail and fidelity, are seen and understood by different stakeholders.

Employing phisicalogical (eye-tracking), self-report (SD-scales) and procol analysis (design workshops), the NRF (National Research Foundation of Korea) sponsored project aims to support more effective communication during co-design as part of the new product development process.

More on design representation | Self, J (2016) Resolving wicked problems: Appositional reasoning and sketch representation | Self, J*., Evans, M., Kim, E (2016) A Comparison of Digital and Conventional Sketching: Implications for conceptual design ideationSelf, J*., Lee, S., Bang, H (2015) Perceptions of Complexity in Design Representation: Implications for an Understanding of Design PracticeSelf, J* (2012) Sketching vs. CAD, Why Ask?

The CDE project/programme, sponsored by KIDP (Korean Institute of Design Promotion), aims to provide an interdisciplinary graduate education for tomorrow's innovators and entrepreneurs. 

For more information, or to apply to the UNIST, CDE Graduate programme | CDE |

This research project explored designerly approaches to ill-defined problems, with particular focus upon design representation. Research sponsored by the NRF (National Research Foundation of Korea).

Seed funding for the set-up of an interdisciplinary research cluster exploring innovative possibilities for reducing energy use and consumption.

UNIST funded project to explore designerly tool use (representation), and its relation to design thinking.

More on design tools & design thinking | Prof. Self's course DHE20101 Design Thinking | Self, J., Baek, J (2016) Interdisciplinarity in Design Education: Understanding the undergraduate student experience |

Industry project to explore design solution for in-car 'black-box' product development. In collaboration with I+ID Lab, UNIST. 

Prof. Self's doctoral study, conducted at Kingston University London and with supervision from the Design Practice Research Group, entitled The Use of Design Tools in Industrial Design Practice. the study explored the role and use of design representations (sketches, models, drawings, illustrations, prototypes). The work also applied empirical findings to the development of an on-line plateform for use in industry: IDsite.

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